• グローバル社会で通用する世界トップクラスのビジネススキルとコミュニケーション能力を同時に英語で習得したい
• 海外の顧客やパートナーが高く評価するような戦略・思考・提案力を身につけたい
• 海外でも活躍できるプロフェッショナルスキルを身につけたい
• 職場で英語で使ってコミュニケーションしなければならない
• 海外の MBA で行っている専門知識を国内で受けるチャンスを求めている
  
  

ビジネスプロフェッショナルスキルと英語力をブラッシュアップするための３つのプログラム（戦略、マーケティング、セールス）を提供します。

ボーダレス社会において、企業には世界の競合相手に勝つための変革が求められています。国籍や事業環境の違いを乗り越えて戦略を構築し、リーダーシップを発揮し実行に移せる人材の育成が必要です。

研修プログラムは、シミュレーション、ケーススタディー、ロールプレイ、グループワークを重視し、eラーニングを取り入れた最も学習効率と効果の高いブレンディドラーニング手法で行います。グローバルスタンダードとなっているプロフェッショナルスキル、戦略的コミュニケーション能力、異文化対応能力を英語にて習得し、業務に応用できる能力を培います。

また、クライアントの要望に応じて日本国内のみならず、全世界にて共通の研修プログラムも提供できます。

グローバル社会で通用するマーケティング、セールス、戦略プロフェッショナルの知識とスキルを身につけたい人、顧客や事業提携先と英語でビジネスを行っている中堅管理職

Marketing Workshop

Facilitated by experienced marketing strategists and practitioners, Tailored workshops are designed to increase marketing effectiveness both through core marketing activities and in how these interface with other functions. Workshops can run over one or two days, depending on how the learning areas below are combined.

Working through computer-based program, delegates explore an integrated strategic marketing process that incorporates many core marketing concepts. At each stage, after reviewing the relevant theory and tools, they can apply these concepts in simulated 'business world'.

Regular debriefs and exercises with facilitators help to consolidate the learning and relate it back to issues and situations in the delegate's own organisation, business or industry.

Workshops are tailored to business needs. The simulation builds the skills to deal with interactions between levels of marketing and activities, and the internal and external environments. So while workshops can be based around any of the major 'themes' below, these individual learning areas are not seen in isolation.Themes that can be covered in Marketing workshops

Marketing objectives in context
Placing marketing challenges in the company's strategic, financial and the 'cultural' context, to improve alignment and effectiveness. Identifying competitive advantages, industry success factors and profit models that underpin different market positions.

Improving the value proposition
Enhancing the value proposition. Reviewing existing assumptions on customer segments, targeting and positioning, and if the role of brand and channel can be extended.

Anticipating and planning for change
Gaining strategic insights on changes that will impact the company's future strength vs. competitors and its positioning with customers. Responding proactively to changes in: industry/product life stage; strength of competitive forces; market segment profitability; and trends in the macro environment.

Quotes from delegates

"Highly relevant learning. Excellent, fresh way to present a normally 'dry' skill set!"

"This program provides incredible interactivity and useful insight. It will provide enhanced skills, which will lead to increased acumen and increased revenue."

Strategy Wrokshop

While broad strategy may belong with the company's most senior executives, successful companies recognise that strategic thinking has to extend far beyond the boardroom. Managers right across the organisation make decisions every day that can impact the company's competitive positioning and sources of competitive advantage.

Designed by business practitioners and academic experts, strategy products and services can improve the strategic decision making skills across your organisation, with particular emphasis on:

• Structured problem-solving
• Strategic creativity
• Dealing with uncertainty
• The effective communication of strategic ideas

Working through the computer-based tutorials, managers explore an integrated strategy process that incorporates all the core strategic concepts, and work in teams to apply these concepts in simulated 'business world'.

Regular debriefs and exercises with facilitators help to consolidate the learning and relate it back to issues and situations in the manager's own organisation, business or industry.

Workshops are tailored to the business needs and typically focused on one of the three following themes:

1. Strengtheing Strategic Capability
2. Generating Strategic Insight
3. Understanding Client Strategy

Quotes from delegates

"It made strategy interesting and fun! I can see the potential for using this over and over again without boredom!"

Thank you for a smart, engaging learning tool that will help us increase impact with our clients and loyalty among our troops."

"Grabs your interest and is hard to stop playing!"